The Impact of Digital Technologies on the Development of the Luxury Industry in China

封面

如何引用文章

全文:

开放存取 开放存取
受限制的访问 ##reader.subscriptionAccessGranted##
受限制的访问 订阅存取

详细

The article examines the features and modern tools of digitalization of the Luxury industry in China. Companies in this industry are actively switching to online sales channels, which have allowed them to overcome the restrictions associated with the COVID-19 pandemic and strengthen their position in the Chinese market. Important factors in the adoption of digital technologies by luxury brands are the younger generation of consumers and government support for digitalization in the country. The article pays special attention to such digital technologies as virtual influencers, artificial intelligence, and social commerce. The opportunities of modern digital technologies for the luxury industry in China are significant, but at the same time, they directly or indirectly determine a number of threats to its development. The promising digital technologies for the Chinese luxury industry considered by the author, allow luxury industry brands to use all touch points with consumers and successfully develop in the Chinese market in the context of digitalization.

作者简介

Elena Alexandrova

Kuban State University

Email: al-helen@mail.ru
ORCID iD: 0000-0003-2475-8433
PhD (Economics), Associate Professor, Faculty of Economics, Department of World Economy and Management Krasnodar, Russia

参考

  1. Mundel J., Soopramanien D., Huddleston P. 2021. Affordable luxuries: Comparing American and Chinese millennial consumers. Asia Pacific Management Review. Vol. 26. Iss. 4. Pp. 215–225. doi: 10.1016/j.apmrv.2021.02.003
  2. Петрунина Ж.В. Цифровая экономика северо-восточных провинций Китая: подходы к развитию. Азия и Африка сегодня. 2023. № 6. С. 46–53. doi: 10.31857/S032150750026136-1.
  3. Chapman A., Dilmperi A. 2022. Luxury brand value co-creation with online brand communities in the service encounter. Journal of Business Research. Vol. 144. Pp. 902–921. doi: 10.1016/j.jbusres.2022.01.068
  4. D’Arpizio C., Levato F., Prete F., de Montgolfier J. Eight Themes That Are Rewriting the Future of Luxury Goods. Bain & Company. 05.02.2020. https://www.bain.com/insights/eight-themes-that-are-rewriting-the-future-of-luxurygoods/ (accessed 07.09.2023)
  5. Xiuting Liu. 2022. Research on the Digital Transformation of Luxury Brands in China. Advances in Economics, Business and Management Research. Vol. 215. Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022), pp. 114–125.
  6. Zhang A. Emerging Trend: Mini-Programs & What It Means for Global Brands. https://monstar-lab.com/global/ blog/emerging-trend-mini-programs-what-it-means-for-global-brands/ (accessed 16.08.2023)
  7. Махмутова К. Как дайгоу может помочь наладить систему сбыта в Китай. Vc.ru. 2021. https://vc.ru/ asiapacific/309132-kak-daygou-mozhet-pomoch-naladit-sistemu-sbyta-v-kitay?ysclid=ljx675p8d2677313332 (accessed 19.09. 2023).
  8. Pan Y. Are Virtual Influencers Coming to China’s Luxury Market? Jingdaily. 2018. https://jingdaily.com/virtualinfluencers (accessed 19.09.2023)
  9. Williams G.A. Should Brands Use Virtual Influencers in China? BOF. 2023. https://www.businessoffashion.com/ briefings/china/should-brands-use-virtual-influencers-in-china/ (accessed 27.08.2023)
  10. Li D., Tong T.W., Xiao Y. Is China Emerging as the Global Leader in AI? Harvard Business Review. 2021. https://hbr.org/2021/02/is-china-emerging-as-the-global-leader-in-ai (accessed 17.09.2023)
  11. Vilon J.L., Lacombe E. Big Data & Artificial Intelligence Explained: A Primer for Retailers. Jingdaily. 2018. https://jingdaily.com/artificial-intelligence-retailers/ (accessed 17.09.2023)
  12. Amed A., Berg A., Balchandani A, Hedrich S., Jensen J.E., Straub M. The state of fashion 2022. McKinsey & Company. 2022. https://www.businessoffashion.com/reports/news-analysis/the-state-of-fashion-2022-industryreport-bof-mckinsey/ (accessed 10.09.2023)
  13. Хань Шиин Сотрудничество Китая и России в области кибербезопасности. Азия и Африка сегодня. 2022. № 8. С. 66–72. doi: 10.31857/S032150750019782-2.

补充文件

附件文件
动作
1. JATS XML
下载

版权所有 © Russian Academy of Sciences, 2024